Nominations close on April 15th 2025.
The Authoritative list of the World’s most influential and entrepreneurial digital Creators.
For the fourth straight year, Forbes is building the definitive list of the 50 most powerful social media content creators. Do you know someone making millions of dollars and attracting millions of fans as they shape culture, style, entertainment, and taste? Nominate them (or yourself!) today. Nominations close on April 15, 2025. We will publish the 2025 Forbes Top Creators list in early June.
The creator call-outs of the 2024 Forbes Top Creator list. Clockwise: Amelie Zilber, My Nguyen, Brent Rivera, Marques Brownlee, Ian Boggs,Marques Brownlee, Alex Cooper, Drew Aflaulo, Alex Cooper, Drew Afaulo, Savanah Moss, Ian Boggs, Jordan Howlett, Dhar Mann, Amelie Zilber
ForbesHow We Do It
To rank the world's Top Creators, Forbes crunched data on the estimated gross earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm Influential.
The Fine Print
Forbes ranks entrepreneurial Creators who built their brands and communities on social media platforms, including YouTube, Instagram, TikTok, Twitch, X, and Snap. To make the quantitative list, Forbes estimates each creator's gross earnings between March 2024 and March 2025. We count earnings, not equity held in public and private companies. Our partners at Influential provide follower counts across social platforms and engagement rates (likes, comments, and shares divided by total followers). For the entrepreneur rank, Forbes scores candidates on a one-to-four scale, ranging from people who make most of their money from traditional advertising to folks building their own companies, brands, and services. (Those who exclusively pitch brands score a 1—those who build brands earn a 4).
Forbes Top Creators Application Form
To apply, please complete the Application Form by EOD Tuesday, 4/15/24.